Global Digital Report 2019 reveals that social media users are increasing by 9% every year and this number has reached around 3.484 billion this year.
The smart entrepreneurs today understand that only a business website is not enough, they need a viral social media presence to reach diverse target audience worldwide. Owing a digital asset is only half the job done, for building stronger awareness leveraging social media is becoming extremely crucial for businesses.
Social Media is a platform which allows users to connect and share fresh ideas, information and exchange of views with people who have similar interests and backgrounds to create greater brand engagement. Social Media is one of the best platforms where people hang out to converse, listen and stay informed. Digitally driven organizations must invest in social media platforms to get a more rewarding return on investment.
In this blog, we will discuss about some more compelling ways of engaging with your customers via social media:
Social media drives relationship-based networks
The concept of relationship-based networks refers to the art of meeting people and giving them value for building this relationship. Social media channels like Facebook, LinkedIn, Twitter, Instagram and Pinterest allow people to build connections and this networking brings more popularity and engagement for businesses.
Media sharing helps businesses spread relevant content
Social media can help businesses to identify targeted audience based on their interests and demography. Then customize the product/brand information making it useful and relevant content using diverse content formats designed to reach millions of people targeting different stages of their awareness or interest levels. These tailor-made content formats are distributed and shared via varied social media channels, forums, communities and other online channels to make the brand content viral. Content relevance and intelligent distribution strategies can create a winning-edge for a brand or business.
Social media forums are impactful for businesses
Online forums are extremely effective social outlet to reach a massive organic audience. These forums are discussion sites on specific topics that can engage diverse communities allowing them to express their views and create discussion threads which trigger more conversations. Interesting conversations can lead to audience views, comments branching out from the source topic. Forums can boost your brand networking potential and help you to gain an impressive number of followers. You can drive more referrals, website traffic and engagement by building effective forum participation with your potential customers.
Social publishing platforms spread your message
As a marketer if you want to leverage social media marketing, you need a well- planned social posting schedule to spread out information about your business systematically and on a regular basis. Social media platforms allow hundreds of people to interact online. Publishing platforms also give lots of useful features that will facilitate in boosting your content circulation. The advanced analytics of these platforms also guides you in creation of content that can get more viewer attention and engagement.
Bookmarking sites can give your content greater exposure
Your loyal followers can save the website links on social networks, making it easy for them to access your content anytime as per their convenience. It is not only a great way to connect with masses but also helps the brand to build relevant followers, faster search engine indexing, enhance domain page authority also ensure a greater quality of backlinks to your website.
Our Takeaways
Leveraging social media for business is one of the most effective ways of making a brand presence viral. It is an extremely interactive medium where engaging two-way, even three-way communication can take place between brands, targeted communities and individuals. Moreover social media platforms are continuously upgrading their features to help you to stay continuously stay connected with your audience. Effective use of these features can bolster your brand’s online presence within a very short time.